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T-Minus 7 Days Until San Francisco Beer Week

Posted on by Jenny

Ahhh, February.  That wonderful month where we celebrate civil rights leaders, presidents, little fat babies that shoot love arrows, and the single biggest sporting event in America.  However, there is one more event that should be added to that list. SF Beer Week.  Don’t deny the chills that just went down your spine. It is truly  a beer lovers experience.  More than a week filled with hundreds of events throughout the Bay Area where folks get to sample some of the best beers in the world.  And, this year will surely live up to the hype. We, here at Strike, have quite a few fun plans for this year; and, we thought we’d share them with you.

February 7th, we will don our best brewery t-shirts and jeans to represent Strike at the Opening Gala for SF Beer Week.  It will be held at the San Francisco Concourse Exhibition Center.  Unfortunately, the event is already sold out; but, if you know a guy who knows a guy, we suggest you get your hands on some tickets.

February 8th, we will be back down in San Jose’s Japantown participating in the Beerwalk. Customers will be able to stroll around the local neighborhood to different businesses that will each host a different brewery pouring their tantalizing treats. Tickets can be purchased here.

February 9th, we are teaming up with the San Francisco Hash Harriers to co-host a trail run at Esprit Park at 1pm.  If you’ve ever been to a hash, or heard of someone going to a hash, let’s just say there will be plenty of beer involved.

February 12th is going to be filled with some tasty treats.  We, along with other South Bay brewers, are teaming up with Smitten Ice Cream at Whole Foods in Los Altos.  They are turning some of their frosty treats into an adult-only dessert spectacular.  Beer in ice cream… need we say more?  This will be a ticketed event so keep an eye out for it on our Facebook page and the SF Beer Week website.

February 15th we have a couple of things going on. In the early afternoon, we’ll be at the 5th annual Meet the Brewers hosted by our friends at Hermitage Brewing.  Many South Bay breweries will be in attendance pouring a large range of beers. You can get tickets to that one here. Then, in the late afternoon and evening, we’ll be making an appearance near the ocean in Santa Cruz Mountain Brewery’s Twisted Tasting.  According to our buddies at SCMB, they will be, “showcasing forty of the most unique, experimental and unusual beers in the world partnered with locally produced exotic, beer inspired food.”  We have no doubt this will be a fun event.  More information and links to buy tickets can be found here.

Along with all of these events, we are still in discussion with other local businesses to come up with more beer week events. As we get those finalized, we’ll make sure to add them to our events page

We hope to see all of you at least once or twice during the week.  Make sure to drop by our booths and tell us how you’re doing and what you’re most excited to see at the new brewery.

Cheers to another great SF Beer Week,

Drew

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Strike Brewing Co. Yule bLog

Posted on by Jenny

Welcome everybody to that special time of year known as “The Holiday Season.” That wonderful time of year when everyone comes together with loved ones to eat, drink and be merry, or, depending on the family, kick, scream and fight.  To each their own.  Most people are well aware of the wonderful selection of holidays to choose from this time of year, such as Christmas, Hannukah, Kwanzaa, New Years and Festivus.  However, let us not forget some of the smaller, less remembered special events that happen this time of year.

December is home to a delightful smattering of national days including National Gazpacho Day, Bouillabaisse Day, Chocolate Covering Anything Day, Roast Suckling Pig Day, Bicarbonate of Soda Day, and my personal favorite, National Pfeffernuesse Day, merely for the fact that I have absolutely no idea how to pronounce it.  Other events of note that happen in this wonderful month that aren’t food related are the first day of winter (21st), Pearl Harbor Day (7th), Mother’s Day (if you’re in Indonesia, 22nd), Nobel Prize Award Day (10th), and the one that best encapsulates the happenings and people at Strike Brewing Co., Monkey Day (14th).

In the world of Strike, we are hard at work trying to get our new brewery up and running. Construction is underway by the landlord and we will hopefully be getting in very soon to begin our renovations. In case you’ve missed all our Facebooking, Twittering, newslettering, candy gramming, and downright obnoxious yelling, our new brewery will be located at 2099 S. 10th St. in San Jose.

As If we weren’t busy enough with the build out, in the new year Strike also has a couple of fun, and big, events planned.   January 11th we’ll be out at Ft. Mason in San Francisco for the Bay Area Brew Fest. As is always the case with events at Ft. Mason, this one should have a plethora of great beer and a large gathering of enthusiastic beer lovers. January 13th we will be doing a tap takeover at Wine Affairs in San Jose.  The Stout will make an appearance alongside some year round favorites.  February 7th-16th, Strike will once again be participating in SF Beer Week.  Events are still being planned out, but we will definitely be pouring at the opening gala as we have done in previous years.  We hope to see many of you out there!

Well, as my ramblings come to a close, I want to wish everyone out there happy holidays and I hope your new year has great things in store for you.

Cheers! - Drew

 

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Building a Brewery

Posted on by Jenny

Top o’ the morn-aftern-evening to everyone!

These past few weeks have been extremely busy with a whole slew of great things happening.   Probably the biggest news in our world is the announcement of the construction of our new brewery.  It has been a long time coming and we couldn’t be more excited.  In case you didn’t hear, we have leased a space at 2099 S. 10th St. in San Jose that is almost 6000 square feet.  Currently, the walls are being installed and the bathrooms will soon follow.  Once the space if completely enclosed, we’ll get in there to dig the trench drains and install our equipment.  Very soon we’ll start taking some nearly daily photos to document the progress and post them on our website, Facebook and Twitter pages.

Another great piece of news is that we recently signed on with Bay Area Distributing to get our beers into wider circulation in the East Bay.  It was a natural fit for us to partner up with our friends over at Bay Area Distributing.  They are already out there doing a bang-up job selling Strike beer into new accounts in those three counties, as well as keeping up with the accounts to which we were previously selling.

To the excitement of many vocal supporters, Strike will be bringing back its seasonal offering of the Stout.  This Russian Imperial style Stout was extremely popular last winter and will be making its comeback just in time for the upcoming colder weather.  It will be available at CostCo in Santa Clara County in a limited supply in December, so stock up!

Also, just a reminder, with the holiday season just around the corner, many companies will be gearing up to throw their annual Thanksgiving/Hanukkah/Christmas/Kwanza/Festivus/New Year parties and Strike would love to help out.  Shoot one of us an email from the “Contact Us” page on our website if you would like to have some Strike beer and a representative at your party.

Hope you are having a wonderful November and don’t forget, craft beer and turkey are a match made in heaven.

Cheers! -Drew

P.S. I am also participating in Movember to help raise money for men’s health. If you would like more information or would like to donate, please visit my Mo Page at http://www.mobro.co/drewehrlich.

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Football Season Is Here

Posted on by Jenny

Do you hear that?  That faint high pitched sound that straddles the line between squealing and laughter?  That is the collective giddy anticipation of nearly all the men and many of the women in the U.S. who are counting down the day until the beginning of the football regular season.

Like the 80′s and hair gel, it’s no secret that football and beer go together.  However, since you are reading this blog, we’ll assume you are well versed in the ways of beer, so we thought we’d buck the usual topic and talk a bit about football.

When you get down to it, football as a term, seems to have somewhat of a multiple personality disorder. There is Association Football (aka Soccer), Australian Rules Football, Canadian Football, Gaelic Football, Rugby, and American Football.  For the purposes of this blog, we’ll stick with American (as I’m sure many of you are scratching your head saying “there are other kinds of football?”).

Scholars maintain that the first football game was played in 1869 between Princeton University and Girl Scout Troop 47. The final score was 4 to -13 with Troop 47 coming out victorious. The first ball used was in fact not made out of pig skin but was actually a frozen turkey stuffed with carrots, celery and onions. That original ball was also used later that evening for Thanksgiving dinner; and because it kept slipping out of the hands of the players during the game, the name we all know and love was born, Butterball.

As the years progressed, so did the game. Helmets and pads were introduced, high heels gave way to cleats and receiver gloves replaced oven mitts. Also, in order to recognize the best team in the league, the Super Bowl was created with its distinctive name coming from the fact that the commissioner at the time forgot to make a trip to the trophy store and subsequently gave the winning team his wife’s prized punch bowl. Even today the game is still ever changing, evidenced by instant replay, limited helmet to helmet contact and the possibility of moving to a two hand touch or flag football in the near future.

Hopefully, this small little history lesson on American Football will give you a little better appreciation for the extremely large and sweaty men battling it out on your large screen TV every Sunday, Monday, Thursday and Saturday. Of course, you are expected to have a Strike beer in hand as you are watching these contests; but, that goes without saying (even though I said it). So, to those of you who have bravely survived March, April, May, June and July, I say congratulations. Your patience has been rewarded with the start of the 2013 NFL season. Enjoy it.

Cheers! -Drew

*Note: No actual scholars, experts or anyone having played pee wee football or higher were consulted for this blog. None of the facts were checked, and many or all may be or most definitely are, incorrect.

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Beer & BBQ | Summer 2013

Posted on by Jenny

Beers & barbecue.  Can you think of a better combination? This combination is right up there with peanut butter & jelly, chips & dip, and Sonny & Cher.  So, being in the deep heart of summer, we thought we’d pay tribute to our favorite dynamic duo.

Why do beer and barbecue work so well together?  Well, besides the fact that beer is the ultimate team player and works well with every type of food, it seems that barbecue and grilling requires having a beer in hand for the food to be extraordinary.  I think it may have something to do with the way the glass/bottle/can counterbalance the weight of the tongs or spatula in hand.  And, as any good tightrope walker can tell you, balance is the key.

Not only is physical balance a necessity, flavor balance is paramount as well.  This is another reason why beer is a perfect accompaniment to your open fire cooking.  Big, thick, juicy cuts of beef benefit greatly from darker, maltier beers, each playing off their roasted characteristics and strong savory flavors.  On the other hand, lighter and/or sweeter beers such as pale ales and many Belgian styles can really enhance the flavor of some delectable pork spare ribs with the sweet and tangy sauces from Kansas City and the Carolinas.  Not to mention the beautiful smoke on smoke action you have when you pair barbecue with a Rauchbier or a smoked porter.

If you are anything like me, all this talk of beer and barbecue has made you quite hungry, dare I say famished.  Well, just to give you a light at the end of the tunnel, we’ve got a couple Strike events for you to look forward to.  Coming up first, we have our beer pairing dinner with The Cats Restaurant and Tavern during the inaugural Silicon Valley Beer Week.  Tuesday, July 30th will be jam packed with fantastic barbecue and your favorite beers from Strike.  Come hungry and you will most definitely leave happy.

SVBW
Secondly we have the 11th Annual Russian River Beer Revival on August 17th.  This wondrous event will feature 30 breweries (of course, including Strike) and 30 barbecue teams.  No doubt your stomach will be pushed to its limits, but I’m sure you’ll find a way to roll yourself out of festival.

So, if you are now so inspired, take a trip out to your own backyard, Strike beer in hand and fire up the barbeque.   Don’t forget to join us at our upcoming barbecue related events, details and links can be found on our events page.

We look forward to seeing during Silicon Valley Beer Week.

Cheers!

Drew

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Strike Goes to Italy

Posted on by Jenny

Strike goes to Italy (i.e. Drew’s Honeymoon Recap)

Hi Everybody! I’m back! I know, you probably didn’t know I was gone or that I even went anywhere.  Well, as it happens, I just returned from my honeymoon.  And for those of you who don’t know what that means, I, Drew, am now married.  Crazy I know.  So, after the wedding I left my fellow Strike cohorts to man the ship as Katie and I went gallivanting off through Italy.  Thanks to Jenny, Ryan and our vast array of friends who helped keep things going while we were one man down.

So, for this blog I thought I’d share some photos of our time in the land of espresso, pasta and pizza.

I_do_brew

While this isn’t exactly of our honeymoon, I thought I’d share anyways. We custom labeled some Strike beer to be used as both our party favors and seating assignments for our reception.  While I’d love to claim this was my idea, it was all Katie.

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When we arrived in Italy I had two main goals, get an Italian beer, and take a photo in a cheesy pose. Check and check.

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You know you’re in heaven when you want some parmesan cheese with your meal and instead of a green canister you get a whole half a wheel!  I guess the view of Lake Como in the background wasn’t too bad either.

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Somebody forgot to tell Katie that personal pizzas in Italy are the size of large boat oars. But don’t let her petite nature fool you, she took it down like the competitive eating champion that she is.

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Here is Drew’s impression of one of his favorite Simpsons characters and his favorite drink, also known as a “Quijibo.” For those of you who don’t know what a “Quijibo” is, it is a fat, balding, North American ape with no chin. For those of you who are Simpsons fanatics you could have stopped reading after the first sentence in this caption. 

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There is an old saying that it takes a lot beer to make great wine. Well, with Strike behind this wine, you know it has to be spectacular.

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Strike visits the Colosseum! Needless to say, the sheer magnitude and awe inspiring nature of the Strike phoenix brought traffic to a halt. That, and the barricades closing the street.

Well, this was just a brief selection of the enormous amount of photos we took on our journey.  Hope you enjoyed them.  However, now it is back to work.  So, after my nice, restful vacation I am primed and ready to pour copious amounts of beer at the many festivals remaining this summer.  Make sure you come out and say hi!

Ciao! - Drew

 

 

 

 

 

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May 2013 & Summer Preview

Posted on by Jenny

Oh May, what a wonderful month. The start of the summer movie season, home to Memorial Day, American Craft Beer Month, and the month with the fewest letters so people don’t exactly know if they should abbreviate it. May is also the month when the weather starts to warm up, people feel they need to start getting a tan, and would love to stand outside drinking beer while they are perfecting that tan. So, from that notion, the summer beer festival season gets into full swing. And do you know how happy we are that it’s beer festival season? Happier than a) a brick visiting the Great Wall of China, b) a geologist at a rock concert, c) an apple wearing Fruit of the Loom.  (Take a guess in the comments section below if you so wish).  And boy this season is going to be a doozy. You can go to our events page for a full list of where we are going to be, but here is a brief preview:

Sunset Celebration Weekend – This event is located in front of Sunset Magazine’s headquarters in Menlo Park, CA June 1st & 2nd. This festival features exhibitors and speakers covering beer, wine, food, home and garden. It is truly a feast for all of your senses.

Raley’s Field 7th Annual Brewfest – While this event is a little bit outside of the Bay Area (located in Sacramento), the trip will most definitely be worth it. On June 7th, not only do you get to walk around on the field which is home to the Oakland Athletics triple A affiliate, the Sacramento River Cats, you will get to sample beers from over 60 beer vendors.

Breastfest – Not only a Bay Area staple, but a fundraiser for a fantastic cause. Breastfest is one of the largest beer festivals at San Francisco’s Ft. Mason. On July 13th, you can sample beers from a multitude of local brewers while raising money for breast cancer treatment.

4th Annual Blues & Brews Festival – Located in Pleasant Hill on July 27th, participants can enjoy a day of beer tasting, delicious food and free music from six different bands. Just in case unlimited beer tastings isn’t music to your ears, they will also have music for your ears. What could be better?!

As previously mentioned, this is just a small sampling of where we will be this summer; so, check out our continuously updating events page for all our events.

In addition to these public festivals, we also love to participate in corporate events. If your company is having a picnic, get-together, shindig, hootenanny, or just a plain old meeting and you’d like to have some Strike beer for it, please check out our corporate events page.

Corporate Events

Well, if you’re anything like me, that is about enough reading for one day. So with that I wish you a wonderful day and we hope to see you out at all our wonderful events this summer.

Cheers!  - Drew

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A Little St. Patrick’s Day History

Posted on by Jenny

Top o’ the mornin to ye! I come to you writing this blog in my best Irish accent to celebrate St. Patrick’s Day. While I am 62% sure that I do have some Irish heritage in me somewhere, it doesn’t matter. And why doesn’t it matter? It is because according to a passage written on a beam in the Guinness Storehouse in Dublin, Ireland “Everyone’s Irish on March 17th.” So, now that everyone has been inducted into the Irish culture, it is probably best that you know a bit about your new cultural identity.

Saint Patrick’s Day started out as a religious feast day celebrated on the anniversary of his death. As I am sure most will agree with, there are few kinds of days better than a feast day and by golly, we need more of them. But the grim reality is that feast days are in short supply, so we certainly must make the most of this one. One slight problem is that Saint Patrick’s Day falls within the Christian season of Lent which typically carries with it the brief prohibition of the consumption of meat and alcohol (apologies for the use of the “P” word). However, within the Catholic church, Saint Patrick was such a cool guy that they decided to waive the ban for his special day. As a result we now have the traditional Saint Patrick’s Day meal comprised of corned beef, cabbage and a Guinness. Children’s versions of the meal are virtually the same, just without the cabbage, due to fussiness.

While Saint Patrick’s Day is not a legal holiday in the United States, it sure doesn’t stop us from celebrating it. The first Saint Patrick’s Day parade took place in 1762 in New York City. Today there are over 100 parades across the country, with largest taking place in Boston and New York. A little more my style, the shortest Saint Patrick’s Day parade takes place in Dripsey, Cork, where the parade travels the 100 yards it takes to get from one to the other of the town’s two pubs. While many of you may think 100 yards is a bit far to travel to get from one beer to the next, suck it up. It’s only once a year. Geez.

One more juicy bit of info for you, there are sixteen places in the United States that share the name of Ireland’s capital, Dublin. And, coming in at number one, with 44, 541 residents, is…. Wait for it… Dublin, CA! Just had to give a shout out to our brothers and sisters in the East Bay.

Well, we hope this has been at least a tad bit interesting for you. And, we hope you have a fun and safe time eating your corned beef and enjoying either a Strike Imperial (Irish) Red or some other Strike beer that you’ve dyed green.

A piece of parting wisdom – Before you pinch somebody for not wearing green on Saint Patrick’s Day, make sure you also thoroughly inspect their underwear. You certainly don’t want five pinches coming back to you.

Slainte!

Drew O’Ehrlich

Drew IrishYes that is real Irish red hair.

 *All facts were rightfully stolen or used with implied oral consent, not express written consent, from Wikipedia and History.com.

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San Francisco Beer Week 2013 – Part II

Posted on by Jenny

Amazingly enough SF Beer Week has now come to completion. As in years past, this was an exceptional series of events that proved to be a great deal of fun. Here are some of the things we were up to in the second half of the week.

A delicious pairing of fish tacos and select beers from Boulder Creek Brewery during the beer pairing dinner at Rootstock in Los Gatos.

Here is Drew talking with some of the participants in the beer pairing dinner. It may not look like it but he is very passionately preaching the details of his recipe for the perfect triple fudge brownie.

All of the breweries getting ready for the onslaught of drinkers at the Meet the Brewers festival at Hermitage Brewing Co.
 And here is the afore mentioned onslaught. While the number of participants was quite large, they were a very well behaved group. In fact, I believe I even heard a group discussing the social commentary prevalent in 18th century French literature. Beer drinkers are so smart!

Strike has recently become a beer sponsor for the Silicon Valley Roller Girls. We obviously made a good decision because here is one of the girls showing us one of her many “off the rink” talents, the chugging of a tasty beer.

While you may think this looks like a quaint little tea party, these girls are ready to race around the track and beat each other to the ground. While you never want to get on the bad side of any woman, this doubly holds true for these fine ladies.

Just before the match, each team skated around the rink as the names of each player were announced. I’m no speed expert but I’m guessing they were skating somewhere in the neighborhood of warp 9.

Cheers! – Drew

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San Francisco Beer Week 2013 Part I

Posted on by Jenny

Beer Week has just begun, and because we expect to have so many photos by the end of it, we’re going to do this in two parts.  So far we’ve been to the Opening Gala, the San Jose BeerWalk in Japantown, and the 4th Annual Beer Week Beer Run (held for the first time in the South Bay at C.B. Hannegan’s in Los Gatos).  Here are a few photos from the fun:

The Silicon Valey Roller Girls swung (or skated) by to say hi before things got going.  Strike is now an official sponsor of SVRG and they have their first bout this Saturday!

The Strike guys (Drew, Ben, Ryan… and Wrigley the Beer Dog) before the craziness began.


Wrigley guarding the kegs.

We had the pleasure of being at San Jose Autoworks for the 2nd time.  Great spot, great band, and can’t wait to camp out here again in 2014!

And then onto Sunday’s Beer Run.  This was the 4th Annual Beer Week Beer Run, and the first time it was held in the South Bay.  We were thrilled to be the beer partner chosen by Derrick Peterman (from Ramblings of a Beer Runner), and partner with C.B. Hannegan’s in Los Gatos.  We learned a lot from helping to put on this event and can’t wait to make 2014 even better than 2013!

The taps are looking good at C.B.s…Phinny, Strike’s phoenix mascot, has finally arrived in Los Gatos!

Drew and the raffle prizes donated to benefit Autism Speaks and the 2nd Harvest Food Bank.

Derrick Peterman explaining the route before the crew heads out.  And make sure to follow his blog, Ramblings of a Beer Runner.

About 50 people crossing Santa Cruz Avenue on their way to the Los Gatos Creek Trail.  In 2014 we may need to bring in some law enforcement to keep this safe when we hope to have 200+ people!
 The trail was marked ahead of time..
 And runners were encouraged along the way…

Nearly there!

And after the 5 miles were over… everyone rewarded themselves with a Strike beer!

Drew, Ben, Jenny & Derrick helping serve beer back at C.B. Hannegans.

NEXT UP: Pint Night tonight at Buddy’s Bites & Brews in Hayward, Rootstock Beer Dinner on Wednesday night, and Meet the Brewers on Saturday.  Whew!  What a week!

Part II coming soon…

Cheers,
Jenny & Drew

 

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Looking Ahead to SF Beer Week 2013

Posted on by Jenny

Christmas is such a magical time of year. Kids are all amped up with excitement in the anticipation that Santa will bring them the one gift they have been longing for all year long (an Official Red Ryder Carbine-Action Two-Hundred-Shot Range Model Air Rifle of course!). The day finally comes and there is a flurry of activity in the living room, as if a pack of Tasmanian Devils has hit the Christmas tree and all the presents underneath, leaving only wrapping paper in their wake. Then it is all finished off with a meal to induce the mother of all food comas, second only to Thanksgiving.

Unfortunately, as time goes on, the luster and magic of that blessed holiday seems to wear off. As we get older, Christmas almost seems to become more of a chore. Dealing with the massive crowds at the mall, desperately trying to think of and purchase the perfect gifts, and heaven help you if you have in-laws visiting to which nails on a chalkboard would be a welcome substitute.

Alas, do not be disheartened by this disappointing fact of life. The wonderful brewers and sellers of bay area craft beer have come to your rescue! This, I can only assume, is the reason why we have come up with Christmas for adults, or more officially titled, SF Beer Week.

Following quickly on the heels of the holiday season, SF Beer Week seeks to recapture the magic that seemed to have been lost those many years ago. This festival of festivals outdoes even Hanukkah by giving you a week of beer that last 10 whole days. In this wonderfully long period of beer-filled excess, you’ll have the ability to enjoy opening galas, meet the brewer nights, beer pairing dinners, and single beer style festivals, all that will singlehandedly cause your mouth, stomach and liver to pat you on the back and say “well done old chum!”

If the prospect of this exciting event hasn’t caused your taste buds to tingle or your palette to palpitate, you’d better check your pulse and consult your doctor as something may be seriously be wrong. We here at Strike Brewing are very excited about SF Beer Week and the plethora of events in which we plan to participate. Here is just a smattering of where you’ll find us hanging out between Feb. 8-17th:

Friday, Feb. 8th - SF Beer Week Opening Celebration at the Concourse Exhibition Center  in San Francisco 6pm-10pm
Saturday, Feb. 9th – BeerWalk in Japantown, San Jose 2pm-6pm
Sunday, Feb. 10th – 4th Annual SF Beer Week Beer Run at CB Hannegan’s in Los Gatos
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Wednesday, Feb. 13th – Beer Pairing Event at Rootstock Wine Bar in Los Gatos
Saturday, Feb. 16th – Meet the Brewers at Hermitage Brewing in San Jose 12pm-5pm

This list is subject to change and there may be more added, so please keep up to date using our Events Page.

We hope to see a huge number of people out at these events because there will be copious amounts of beer being poured and lord knows we are too weak and frail to carry it home. But more importantly, it will be a darn good time.

Cheers!  – Drew

 

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Hello 2013!

Posted on by Jenny

Well folks, the last day of 2012 is upon us. It is a day/night for celebrating all of the great things that have happened in the past year, and to start getting excited for all of the fun things that will happen in the new year. Just in case you were living under a rock, or your tv/radio/computer/newspaper/neighborhood gossip network broke, here are a few of the notable things that happened in 2012:

Non-Strike related news:

- Barack Obama wins the election to remain President of the United States
- Channing Tatum was named People magazine’s Sexiest Man Alive (Drew was 337 millionth in the voting)
- The world did not end on Dec. 21, 2012
- Regrettably Etta James, Andy Griffith, Dick Clark, Whitney Houston and Norman Schwarzkopf passed away. More regrettably, Justin Bieber’s career did not.
- Facebook became a publicly traded company. Mark Zuckerberg becomes rich enough to buy the trademark on the word “hoodie.”
- Felix Baumgartner set the world record for skydiving at an estimated 24 miles above earth.
- The Grinch, yet again, failed to steal Christmas.

Strike related news:

- Strike celebrated its one year anniversary on Dec. 15th
- Strike participated in over 90 events
- Strike produced more than 450 barrels of beer (> 14,000 gallons)
- Strike was sold in over 80 locations in the greater bay area

2012 was a great year and 2013 is shaping up to be pretty fantastic. Strike has many exiting things in the hopper (or should we say fermentor?) that will no doubt lead to many exciting pieces of news in the new year. We can’t wait to share them all with you.

We hope you all had a wonderful year and that your 2013 will be even better.  Thank you for all the support you’ve given us over the past year.  Have a fantastic new year and we’ll see you in 2013!

Cheers,

Jenny & Drew

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Hello December!

Posted on by Jenny

Hello, December!  Time has flown by these past few months especially since we’re closing in on Strike’s First Anniversary on December 15th.  And as usual, there’s been a lot going on.  First and foremost, we’re excited that Drew is now on board full time.  For the next few months he will be out doing sales in the Greater Bay Area.  So if you know of a bar, restaurant or retailer that needs to carry Strike, please feel free to call or email him non-stop until you see it there.

If you don’t happen to have any holiday parties this weekend, there are two great events that you should consider attending.  The first is the Winter Kraft Brew Festival at the Imperial Ballroom.  The list of holiday beers that will be served is fantastic: http://www.nagleeparkgarage.com/eventspage.html

 

And on Sunday, if you don’t feel like cooking dinner after all that football-watching, join us at Morocco’s in Mountain View  for a one of a kind beer pairing dinner.  We are working with Sham to create a four-course dinner of Moroccan cuisine and local beer.  We’ll be pouring the Wit, Brown, Red and Blonde.  Make sure to make reservations soon for this one. 

And in honor of our newest beer that will be released later this month, on December 18th to be exact, we’ve been playing with some food pairings that work well for Stouts, and for the holidays.  Here are a few of our favorites that we think you should try.

LONDON BROIL BRAISED IN STRIKE STOUT

Prep Time: 20 minutes
Cook Time: 3 hours
Total Time: 3 hours, 20 minutes
Yield: 4 to 6 servings
Ingredients:
- 2 pounds London broil, at least 1 inch thick (or substitute boneless beef chuck roast)
- 1/2 teaspoon kosher salt
- 1 teaspoon freshly ground black pepper
- 3 Tablespoons cornstarch
- 1/4 teaspoon dried thyme
- 1/4 strip uncooked bacon, cut into 6 1/4-inch pieces
- 1 large clove garlic, peeled and cut
- 1 large onion, sliced 1/4 inch thick
- 1 bay leaf
- 1 cup Strike Stout
- 1 teaspoon honey
- 2 Tablespoons red wine vinegar
- 1 Tablespoon Worcestershire sauce

Directions:  Preheat oven to 275 degrees F. Trim London broil of any fat and membrane around the edges. Sprinkle meat on both sides with half the salt and pepper. Dredge the meat in the cornstarch, and pat the cornstarch into the beef. Sprinkle thyme over bacon and press firmly into the bacon pieces. With a sharp knife, cut 6 gashes evenly spaced across the London broil. Push 1 piece of bacon and 1 sliver of garlic into each gash in the meat. Sear the London broil on both sides in a lightly oiled heavy dutch oven pot or oven-proof casserole. Arrange onion slices on top of meat. Combine bay leaf, Strike Stout, honey, red wine vinegar and Worcestershire sauce, stir. Pour mixture over the top of the onions. Sprinkle with remaining salt and pepper. Place a layer of heavy duty foil over the top of the pot, and cover tightly with a lid. Bake 3 hours. When done, remove from oven and let rest at least 15 minutes. Carve into slices cut against the grain and place on serving platter. Cover with half of the pan juices. Pass remaining pan juices in a gravy boat at the table.

Or my personal favorite, partly because it’s so simple, but also because you can really taste the beer:

MINI STOUT FLOATS:

- 1 cup vanilla ice cream
- ½ cup Strike Stout
- 3 tablespoons chocolate-flavor syrup

Directions: Using small ice cream scoop, place 2 small scoops in a small dessert glass. Slowly pour about 1 tablespoon Strike Stout into each glass. Drizzle each with about 1 teaspoon syrup and add more to taste. Serve immediately and enjoy!

Cheers to holiday beer! – Jenny

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OktoberFit at CrossFit Silicon Valley – 2012

Posted on by Jenny

Lederhosen.  Barbells.  Beer.  That pretty much sums up last Saturday at CrossFit Silicon Valley’s Oktoberfit.  Our friends over at CSV hosted an amazing CrossFit throwdown consisting of 60 teams and 5 workouts (or WODs for those fluent in CF speak).

Costumes abounded during the day, so the workouts were extra fun to watch.  From tutus to lederhosen to beer paraphilia, these teams knew how to have a good time while being active.  And then of course they crushed a whole lot of Strike beer when they were done (nearly 5 kegs!)


These were some of our favorite socks we saw.  Now we’ve got to find some for the Strike team to wear!  We also saw some that said “Bacon” down the sides… we might get those for Drew, which would compliment his “Sunnyside Up!” boxers and complete the breakfast ensemble.


Overhead squats, in a tutu no less. This brought some much needed “class” to the event. Swan Lake anyone?


Double-unders (jumping rope where the rope passes under your feet twice per jump) in lederhosen.  No easy task. Especially if you follow the rules of counting out loud in German.


Muscle-ups in Beer socks and suspenders. The outfit was great and the dismount was spectacular! 10’s across the board!

The entertainment for the day.  Luckily they were right across from the beer tent. So, due to the location, and the pants he was wearing, we got to see the whole show.

And the last workout of the day for the top 8 teams was our personal favorite.  It consisted of one team member holding a Strike keg overhead (with about 70 pounds of water in it… very “sloshy”!) while the others did muscle-ups.  Both of these alone would be pretty solid workouts, but put them back to back and you can’t feel your arms afterwards, let along hold a beer. We’ll bring straws to future events to help combat the arm fatigue.

More great photos from the day can be found here from Tabata Times.

2012 is turning out to be quite the year of events and 2013 is already shaping up to be pretty jam packed as well.  Keep an eye on our Facebook and Twitter for some big news coming out within the next few weeks as well…

Cheers! – Jenny

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GABF 2012

Posted on by Jenny

Last weekend, we (Ben & Jenny) attended the Great American Beer Festival.  If it were up to us, we’d probably classify it as the 8th Wonder of the World.  It is an incredible experience that we would recommend that you all check out at least once in your lifetime.  There were over 2,500 beers to try from 580 breweries across the nation.  Obvioulsy we couldn’t make it to all of them in the one night we were there, but if someone was able to and is reading this blog, send us a note and we’ll give you a free t-shirt!

But what an experience this was.  For starters, the line wrapped ALL the way around the entire Denver Convention Center.  Luckily the organizers have this down to a science and it moved very quickly.

Once inside, we were greeted by the Merchandise Wall.  Pretty cool opportunity to stock up on some t-shirts that we couldn’t normally find in California.  We waited until the end of the night to hit this up.

Once we caught our breath from the overwhelming display of breweries (580 took up a LOT of space!), Ben turned to pose in front of Leinenkugel’s end cap booth.  Who has two thumbs and likes to smile? This guy! Ever since we visited their brewery in Chippewa Falls last year, we notice when they’re around.  They like mixing their beers just like I do…

Here was just one piece of one section of breweries, organized by region.  Lucky Hand had a cool little mini tent at their spot.  Maybe Strike will have to invest in one of these when space is of the essence.

Here’s another brewpub from Austin that we’ve been to.  Good stuff!

And finally, Ben made a new friend from Yazoo Brewery in Nashville, Tennessee.  Here he is posing with one of their brewers and trying out their Fortuitous beer and their award winning Hefeweizen.

All in all it was quite the eye opening weekend and now we are better prepared to be back in 2013.

And a huge Congratulations to all of the medal winners!  We are already looking forward to next year.

Cheers!  – Jenny

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San Francisco Sailing & Moxie Madness CrossFit Throwdown

Posted on by Jenny

Well, here we again, back for another Strike blog. We do so many great things in our not so spare time that we can’t help but use the medium of photos to show you what we are up to. So, on with the show.

Strike beer on tap, a boat, and a sailing expedition to McCovey cove on a beautiful Saturday. Scholars maintain this is what heaven was described as in the early revisions of the bible.

Here is a beautiful couple enjoying Strike Blondes on the beautiful San Francisco Bay. Strike beer, helping couples fall in love since 1931 (give or take 80 years or so).

Just in case you’ve ever wondered what the view is like from inside McCovey cove, here you go. For anyone who doesn’t want to waste the energy to kayak here, SF Sailing Co. is the only way to go. Shameless plug? Yes. Does Drew have shame? Not that we’ve found.

 

The ultimate spotlight shining down on Phinney, the Strike Phoenix. And then Drew in the lower right corner had to ruin the shot.

Earlier in the month, Jenny and three of our trainers from CrossFit Los Altos participated in the CrossFit Moxie Madness Throwdown.  We’re a little slow getting this recap up, but here are a few photos…

 

Here is the clichéd slow motion walk by the gang about to kick some tail. Somewhere there is an awesome soundtrack playing and a slow-mo explosion happening.

 

Here is Danielle of the Strike/CrossFit Los Altos team in WOD 3. Only Strike beer and spinach can give you strength like that.*

*Claims not proven by medical science.

 

Jenny and Matt cruising their way through another event. If Jenny’s arm wasn’t in the way, you’d see the impressed look on the judge’s face.

This is our shirt model Matt. Unfortunately a few minutes after this was taken, we lost him to J-Crew.

 

All smiles after the Moxie Madness competition. Superman may be super, but he obviously copied the logo of this stellar group.

Cheers!  – Drew

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Stumptown Beer Revival & Campbell SausageFest 5K

Posted on by Jenny

Well, here we are, back again for another rousing picture blog to keep everyone up-to-date on the fun stuff we are doing. In today’s edition, we will be covering the Stumptown Beer and BBQ Revival as well as the SausageFest 5k Fun Run in Campbell.

The summer is winding down and starting to come to an end which means that beer festival season is doing the same. We’ve had a great time traveling to all the different venues this summer and can’t wait to do it again. However, before we get all weepy, it is good to remind ourselves that we have post-season baseball, pro football, college football, and hockey just around the corner! Hazah!

Without further adieu, on to the pictures.

A nice top-down view of the Stumptown Beer and BBQ Revival. Not to be confused with the gypsy camp that set up shop just across the river. Have you seen my goat?

 

Not only were they able to sample some of the best beer and BBQ around, festival goers were given the chance to take a bath. For those who had been camping, this was a nice option to have.  And just weeks earlier, this was the same river that Ben and Jenny swam in during the Vineman 70.3 race.  The water sure gets some use during the summer months.

The Strike crew hanging out and having a beer with our buddy Jack from Lost Coast. Who has the better looking ring? I think we all know the answer to that.

Here is Ben and Drew hanging out in the cattle pen waiting for the SausageFest 5k run to start. Drew was also having a staring contest with that little girl. She won.

As they were leaving the pen, Drew heard a really funny joke. He wrote about it later that night in his diary. He also laughs like a chipmunk.

Here’s a shot of the boys after the race, sitting back, having a brew. Amazingly enough, 10 minutes later they all landed a modeling job for headbands. They were a package deal.

Cheers! – Drew

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Velodrome, Beer Olympics & California Beer Festival Photo Recap

Posted on by Jenny

As predicted, Strike has been very busy this summer. We have participated in many exciting events such as bike racing at the Hellyer Park Velodrome, the California Beer Fest and the Beer Olympics. And, we are certainly not done yet. Here is a brief recap of what we’ve been up to.

This is just one of the many races we saw at the velodrome in Hellyer Park. While we didn’t know how many of the rules for the races worked, we were still in awe of just how fast these cyclists were going. While you can’t see it in the picture, Drew was just about to catch up to the pack in his pink roller skates with neon green wheels.

Here is the line for the Strike tent at the California Beer Fest in Aptos. This was by far the longest line at the festival because not only did patrons get an ice cold beer when they reached the front, they were also treated to the quick wit and operatic song stylings of our very own Jenny “The Queen of Heavy Metal“ Lewis.

The California Beer Fest in Aptos had no shortage of celebrities. As I’m sure you already guessed, this is the great great grand-nephew of Uncle Sam himself. Strike a pose! (pun intended)

Jenny and our good friend, Dave, manning the booth. This was just before they both broke into a rousing rendition of the electric slide and Thriller.

Drew and Katie hanging out at the Strike station just before the crowds descended upon the Beer Olympics at Fort Mason. Drew was able to exercise his talent for table decorating with garish, over-the-top trimmings. Stuck the landing!

Campbell Beerwalk and Santa Cruz Triathlon are up next this weekend!

Cheers! – The Strike Team

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It’s a bird, it’s a plane…. no, it’s Strike at a helicopter show!

Posted on by Jenny

Last weekend was quite packed with five events over four days.  Since we are a company of only one full time and two part time people, covering all the events was a bit of a challenge.  However, coordinating our schedules wasn’t nearly as impressive as what went on at the Hiller Aviation Museum on Friday and Saturday.  Rather than try to describe everything that went on, I just took a few photos.

Here is Otto the helicopter flying the flag during the National Anthem.

This was the view from our tent looking out over the crowd, food trucks (yum!), and runway where the airshow was being performed.  Not a bad view.

The California Highway Patrol showed how they would perform a rescue mission. 

Synchronized kite flying.  This was a first for me, and pretty cool.

Even though the weather was in the 90s, we were able to keep the beer ice cold… and we’re already looking forward to next year’s air show!

While I was hanging out with the pilots and Marines, Drew took care of things over at the Zanotto’s Anniversary event and our good friend, Chris, helped us out by pouring our first ever firkin at the Los Gatos Brewing Co. Firkin Fest.  So thank you Chris!

To wrap up the weekend, on Sunday we went and hung out with our friends at Beer Revolution.  It was the first time ever that all 6 Strike beers have been on tap at the same time.  If you haven’t been to Beer Revolution yet, you should definitely go check it out.  Word on the street is that they are opening a restaurant next door in the very near future…

We are also incredibly pleased to tell you all that the Brown was awarded 1st place in the American Brown Ale category at the California State Fair 2012!  Click here for full results and congrats to all of the breweries who won!

Cheers!  – Jenny

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CrossFit Regionals Northern California 2012

Posted on by Jenny

This past weekend, May 19–20, Strike was honored to be one of the featured beers in the beer garden at the 2012 NorCal CrossFit Regional  at the Santa Clara County Fair Grounds. Now three of the Strike founders are avid CrossFitters, however, the folks who participated in this event put us all to shame.

 

Here is a view from the top of the stands at the stadium. If you look on the ground those are giant pogs or tiddlywinks, depending on which generation you are from.

Here are some of the boys readying themselves for their back squat chorus line. The ones in the back won’t make the team due to their timing issues.

This is our good buddy Rick. He was 20th overall, but number one in our hearts, and number three on our speed dial.

One of the many fine women competing in the games. Yes men, she is stronger than you.

One of the events required the men to lift 100lbs over their head with one arm. Yes, 100lbs. That’s 7.14 stone, 25,600 dram or a very chubby toddler.

The games had such a fun atmosphere, a random dance party even broke out. Traditional Russian folk dance anyone?  Actually, these are one legged or “pistol” squats and are incredibly difficult. Every time I attempt one, I tip over.

The boys of CrossFit Los Altos/Strike Brewing loitering near the beer garden. They actually stood like that for over an hour without moving or blinking.

Many women cheered when these men took their shirts off. I actually received $10 to put mine back on.

With all joking aside, this event was a spectacular one to watch. All of the participants were in incredible shape and put on an amazing show. We’d like to give a special congratulations to the following men, women and teams who will be moving on to the CrossFit Games in L.A. in July:

Men

1 Jason Khalipa

2 Neal Maddox

3 Gabe Subry

4 Joey Warren

 

Women

1 Jenny LaBaw

2 Annie Sakamoto

3 Candace Hamilton Hester

 

Teams

1 CrossFit 808

2 Rocklin CrossFit Honey Badgers

3 Diablo CrossFit Anejo

Strike had a great time both watching the regionals as well as providing beer for them. Ultimately, we’d love to be the official beer of the CrossFit Games. So, anyone who plans on attending any CrossFit events, make sure you tell the organizers that in the future they need to carry Strike beer.

Unrelated to CrossFit, make sure you get out there and get your hands on some of the newly released Strike IPA and Imperial Red. They are both available in 22oz bottles as well as on draught. These two are our first foray outside of our Session Series, and they sure did turn out tasty.

So, until the next time we have something awesome to blog about, take it easy and make sure you grab yourself some delicious craft beer.

Cheers! – Drew

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