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T-Minus 7 Days Until San Francisco Beer Week

Posted on by Jenny

Ahhh, February.  That wonderful month where we celebrate civil rights leaders, presidents, little fat babies that shoot love arrows, and the single biggest sporting event in America.  However, there is one more event that should be added to that list. SF Beer Week.  Don’t deny the chills that just went down your spine. It is truly  a beer lovers experience.  More than a week filled with hundreds of events throughout the Bay Area where folks get to sample some of the best beers in the world.  And, this year will surely live up to the hype. We, here at Strike, have quite a few fun plans for this year; and, we thought we’d share them with you.

February 7th, we will don our best brewery t-shirts and jeans to represent Strike at the Opening Gala for SF Beer Week.  It will be held at the San Francisco Concourse Exhibition Center.  Unfortunately, the event is already sold out; but, if you know a guy who knows a guy, we suggest you get your hands on some tickets.

February 8th, we will be back down in San Jose’s Japantown participating in the Beerwalk. Customers will be able to stroll around the local neighborhood to different businesses that will each host a different brewery pouring their tantalizing treats. Tickets can be purchased here.

February 9th, we are teaming up with the San Francisco Hash Harriers to co-host a trail run at Esprit Park at 1pm.  If you’ve ever been to a hash, or heard of someone going to a hash, let’s just say there will be plenty of beer involved.

February 12th is going to be filled with some tasty treats.  We, along with other South Bay brewers, are teaming up with Smitten Ice Cream at Whole Foods in Los Altos.  They are turning some of their frosty treats into an adult-only dessert spectacular.  Beer in ice cream… need we say more?  This will be a ticketed event so keep an eye out for it on our Facebook page and the SF Beer Week website.

February 15th we have a couple of things going on. In the early afternoon, we’ll be at the 5th annual Meet the Brewers hosted by our friends at Hermitage Brewing.  Many South Bay breweries will be in attendance pouring a large range of beers. You can get tickets to that one here. Then, in the late afternoon and evening, we’ll be making an appearance near the ocean in Santa Cruz Mountain Brewery’s Twisted Tasting.  According to our buddies at SCMB, they will be, “showcasing forty of the most unique, experimental and unusual beers in the world partnered with locally produced exotic, beer inspired food.”  We have no doubt this will be a fun event.  More information and links to buy tickets can be found here.

Along with all of these events, we are still in discussion with other local businesses to come up with more beer week events. As we get those finalized, we’ll make sure to add them to our events page

We hope to see all of you at least once or twice during the week.  Make sure to drop by our booths and tell us how you’re doing and what you’re most excited to see at the new brewery.

Cheers to another great SF Beer Week,

Drew

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Strike Brewing Co. Yule bLog

Posted on by Jenny

Welcome everybody to that special time of year known as “The Holiday Season.” That wonderful time of year when everyone comes together with loved ones to eat, drink and be merry, or, depending on the family, kick, scream and fight.  To each their own.  Most people are well aware of the wonderful selection of holidays to choose from this time of year, such as Christmas, Hannukah, Kwanzaa, New Years and Festivus.  However, let us not forget some of the smaller, less remembered special events that happen this time of year.

December is home to a delightful smattering of national days including National Gazpacho Day, Bouillabaisse Day, Chocolate Covering Anything Day, Roast Suckling Pig Day, Bicarbonate of Soda Day, and my personal favorite, National Pfeffernuesse Day, merely for the fact that I have absolutely no idea how to pronounce it.  Other events of note that happen in this wonderful month that aren’t food related are the first day of winter (21st), Pearl Harbor Day (7th), Mother’s Day (if you’re in Indonesia, 22nd), Nobel Prize Award Day (10th), and the one that best encapsulates the happenings and people at Strike Brewing Co., Monkey Day (14th).

In the world of Strike, we are hard at work trying to get our new brewery up and running. Construction is underway by the landlord and we will hopefully be getting in very soon to begin our renovations. In case you’ve missed all our Facebooking, Twittering, newslettering, candy gramming, and downright obnoxious yelling, our new brewery will be located at 2099 S. 10th St. in San Jose.

As If we weren’t busy enough with the build out, in the new year Strike also has a couple of fun, and big, events planned.   January 11th we’ll be out at Ft. Mason in San Francisco for the Bay Area Brew Fest. As is always the case with events at Ft. Mason, this one should have a plethora of great beer and a large gathering of enthusiastic beer lovers. January 13th we will be doing a tap takeover at Wine Affairs in San Jose.  The Stout will make an appearance alongside some year round favorites.  February 7th-16th, Strike will once again be participating in SF Beer Week.  Events are still being planned out, but we will definitely be pouring at the opening gala as we have done in previous years.  We hope to see many of you out there!

Well, as my ramblings come to a close, I want to wish everyone out there happy holidays and I hope your new year has great things in store for you.

Cheers! - Drew

 

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Building a Brewery

Posted on by Jenny

Top o’ the morn-aftern-evening to everyone!

These past few weeks have been extremely busy with a whole slew of great things happening.   Probably the biggest news in our world is the announcement of the construction of our new brewery.  It has been a long time coming and we couldn’t be more excited.  In case you didn’t hear, we have leased a space at 2099 S. 10th St. in San Jose that is almost 6000 square feet.  Currently, the walls are being installed and the bathrooms will soon follow.  Once the space if completely enclosed, we’ll get in there to dig the trench drains and install our equipment.  Very soon we’ll start taking some nearly daily photos to document the progress and post them on our website, Facebook and Twitter pages.

Another great piece of news is that we recently signed on with Bay Area Distributing to get our beers into wider circulation in the East Bay.  It was a natural fit for us to partner up with our friends over at Bay Area Distributing.  They are already out there doing a bang-up job selling Strike beer into new accounts in those three counties, as well as keeping up with the accounts to which we were previously selling.

To the excitement of many vocal supporters, Strike will be bringing back its seasonal offering of the Stout.  This Russian Imperial style Stout was extremely popular last winter and will be making its comeback just in time for the upcoming colder weather.  It will be available at CostCo in Santa Clara County in a limited supply in December, so stock up!

Also, just a reminder, with the holiday season just around the corner, many companies will be gearing up to throw their annual Thanksgiving/Hanukkah/Christmas/Kwanza/Festivus/New Year parties and Strike would love to help out.  Shoot one of us an email from the “Contact Us” page on our website if you would like to have some Strike beer and a representative at your party.

Hope you are having a wonderful November and don’t forget, craft beer and turkey are a match made in heaven.

Cheers! -Drew

P.S. I am also participating in Movember to help raise money for men’s health. If you would like more information or would like to donate, please visit my Mo Page at http://www.mobro.co/drewehrlich.

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RWC Oktoberfest & GABF

Posted on by Jenny

This past weekend was a busy one for us at Strike.  For one, the GABF was going on.  I’ll tell you more about that later because I had the chance to go and taste all 3000+ beers with Ben & Ryan.  Jenny was left to fend for herself at two events, a private party on Friday night and the Redwood City OktoberFest & Run on Saturday.  Let’s just say our jockey boxes have never gotten such a workout in a 24 hour period and boy are they tired.

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The Oktoberfest kicked off with a bunch of races in the morning, a 5K, 10K, half marathon and a color run.  Then the beer taps started flowing at 11:30.

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Here’s the race finish line.  It was pretty cool to see people crossing it all morning, all coming in with beer on the brain.

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This girl had the right idea.  We definitely approve of the socks. Pshhh, who says beer goes straight to the thighs.

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Here was the scene across from the beer garden before the taps opened.  This was the last photo Jenny took because she didn’t even have time to whip out her phone and snap a photo because all day the line never ended! It certainly was crowded, and there were lederhosen involved for everyone’s viewing pleasure.

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We also made a new friend who let us take a photo of his tattoo.  It resembled Phinney, our phoenix, so we had to show that off.  Not sure which came first though… the tattoo or the beer. Needless to say, there isn’t much time to ponder the old chicken and egg (or phoenix and fire) quandary when there are gallons of beer to be drunk.

And now for the GABF review…

If you have never been to GABF, you certainly need to make the trek. It will definitely be your Graceland. With thousands upon thousands of beers on tap, suddenly the one ounce pours didn’t seem so short. The crowd during the session that we attended was amazingly well behaved. In fact, it was Strike’s own Ryan “The Sultan of Sales” Campagna who was laying down most of the shenanigans and tomfoolery.

GABF

The four of us who attended (Katie, Ben, Ryan and Drew), had a wonderful time and will no doubt be back in the future. Also, congrats to all those who brought home medals for their breweries.

Just a quick note, for those of you who need something to do this weekend, Strike will be pouring at the Downtown Martinez Zombie Brew Crawl this Saturday from 2:30pm-5:30pm. We will also be taking over the taps at Left Bank on Santana Row in San Jose both Saturday and Sunday night. So, make sure you stop by for some delicious food and great beer.

Cheers! -Drew

 

 

 

 

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Football Season Is Here

Posted on by Jenny

Do you hear that?  That faint high pitched sound that straddles the line between squealing and laughter?  That is the collective giddy anticipation of nearly all the men and many of the women in the U.S. who are counting down the day until the beginning of the football regular season.

Like the 80′s and hair gel, it’s no secret that football and beer go together.  However, since you are reading this blog, we’ll assume you are well versed in the ways of beer, so we thought we’d buck the usual topic and talk a bit about football.

When you get down to it, football as a term, seems to have somewhat of a multiple personality disorder. There is Association Football (aka Soccer), Australian Rules Football, Canadian Football, Gaelic Football, Rugby, and American Football.  For the purposes of this blog, we’ll stick with American (as I’m sure many of you are scratching your head saying “there are other kinds of football?”).

Scholars maintain that the first football game was played in 1869 between Princeton University and Girl Scout Troop 47. The final score was 4 to -13 with Troop 47 coming out victorious. The first ball used was in fact not made out of pig skin but was actually a frozen turkey stuffed with carrots, celery and onions. That original ball was also used later that evening for Thanksgiving dinner; and because it kept slipping out of the hands of the players during the game, the name we all know and love was born, Butterball.

As the years progressed, so did the game. Helmets and pads were introduced, high heels gave way to cleats and receiver gloves replaced oven mitts. Also, in order to recognize the best team in the league, the Super Bowl was created with its distinctive name coming from the fact that the commissioner at the time forgot to make a trip to the trophy store and subsequently gave the winning team his wife’s prized punch bowl. Even today the game is still ever changing, evidenced by instant replay, limited helmet to helmet contact and the possibility of moving to a two hand touch or flag football in the near future.

Hopefully, this small little history lesson on American Football will give you a little better appreciation for the extremely large and sweaty men battling it out on your large screen TV every Sunday, Monday, Thursday and Saturday. Of course, you are expected to have a Strike beer in hand as you are watching these contests; but, that goes without saying (even though I said it). So, to those of you who have bravely survived March, April, May, June and July, I say congratulations. Your patience has been rewarded with the start of the 2013 NFL season. Enjoy it.

Cheers! -Drew

*Note: No actual scholars, experts or anyone having played pee wee football or higher were consulted for this blog. None of the facts were checked, and many or all may be or most definitely are, incorrect.

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Beer & BBQ | Summer 2013

Posted on by Jenny

Beers & barbecue.  Can you think of a better combination? This combination is right up there with peanut butter & jelly, chips & dip, and Sonny & Cher.  So, being in the deep heart of summer, we thought we’d pay tribute to our favorite dynamic duo.

Why do beer and barbecue work so well together?  Well, besides the fact that beer is the ultimate team player and works well with every type of food, it seems that barbecue and grilling requires having a beer in hand for the food to be extraordinary.  I think it may have something to do with the way the glass/bottle/can counterbalance the weight of the tongs or spatula in hand.  And, as any good tightrope walker can tell you, balance is the key.

Not only is physical balance a necessity, flavor balance is paramount as well.  This is another reason why beer is a perfect accompaniment to your open fire cooking.  Big, thick, juicy cuts of beef benefit greatly from darker, maltier beers, each playing off their roasted characteristics and strong savory flavors.  On the other hand, lighter and/or sweeter beers such as pale ales and many Belgian styles can really enhance the flavor of some delectable pork spare ribs with the sweet and tangy sauces from Kansas City and the Carolinas.  Not to mention the beautiful smoke on smoke action you have when you pair barbecue with a Rauchbier or a smoked porter.

If you are anything like me, all this talk of beer and barbecue has made you quite hungry, dare I say famished.  Well, just to give you a light at the end of the tunnel, we’ve got a couple Strike events for you to look forward to.  Coming up first, we have our beer pairing dinner with The Cats Restaurant and Tavern during the inaugural Silicon Valley Beer Week.  Tuesday, July 30th will be jam packed with fantastic barbecue and your favorite beers from Strike.  Come hungry and you will most definitely leave happy.

SVBW
Secondly we have the 11th Annual Russian River Beer Revival on August 17th.  This wondrous event will feature 30 breweries (of course, including Strike) and 30 barbecue teams.  No doubt your stomach will be pushed to its limits, but I’m sure you’ll find a way to roll yourself out of festival.

So, if you are now so inspired, take a trip out to your own backyard, Strike beer in hand and fire up the barbeque.   Don’t forget to join us at our upcoming barbecue related events, details and links can be found on our events page.

We look forward to seeing during Silicon Valley Beer Week.

Cheers!

Drew

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Strike Goes to Italy

Posted on by Jenny

Strike goes to Italy (i.e. Drew’s Honeymoon Recap)

Hi Everybody! I’m back! I know, you probably didn’t know I was gone or that I even went anywhere.  Well, as it happens, I just returned from my honeymoon.  And for those of you who don’t know what that means, I, Drew, am now married.  Crazy I know.  So, after the wedding I left my fellow Strike cohorts to man the ship as Katie and I went gallivanting off through Italy.  Thanks to Jenny, Ryan and our vast array of friends who helped keep things going while we were one man down.

So, for this blog I thought I’d share some photos of our time in the land of espresso, pasta and pizza.

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While this isn’t exactly of our honeymoon, I thought I’d share anyways. We custom labeled some Strike beer to be used as both our party favors and seating assignments for our reception.  While I’d love to claim this was my idea, it was all Katie.

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When we arrived in Italy I had two main goals, get an Italian beer, and take a photo in a cheesy pose. Check and check.

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You know you’re in heaven when you want some parmesan cheese with your meal and instead of a green canister you get a whole half a wheel!  I guess the view of Lake Como in the background wasn’t too bad either.

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Somebody forgot to tell Katie that personal pizzas in Italy are the size of large boat oars. But don’t let her petite nature fool you, she took it down like the competitive eating champion that she is.

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Here is Drew’s impression of one of his favorite Simpsons characters and his favorite drink, also known as a “Quijibo.” For those of you who don’t know what a “Quijibo” is, it is a fat, balding, North American ape with no chin. For those of you who are Simpsons fanatics you could have stopped reading after the first sentence in this caption. 

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There is an old saying that it takes a lot beer to make great wine. Well, with Strike behind this wine, you know it has to be spectacular.

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Strike visits the Colosseum! Needless to say, the sheer magnitude and awe inspiring nature of the Strike phoenix brought traffic to a halt. That, and the barricades closing the street.

Well, this was just a brief selection of the enormous amount of photos we took on our journey.  Hope you enjoyed them.  However, now it is back to work.  So, after my nice, restful vacation I am primed and ready to pour copious amounts of beer at the many festivals remaining this summer.  Make sure you come out and say hi!

Ciao! - Drew

 

 

 

 

 

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A Little St. Patrick’s Day History

Posted on by Jenny

Top o’ the mornin to ye! I come to you writing this blog in my best Irish accent to celebrate St. Patrick’s Day. While I am 62% sure that I do have some Irish heritage in me somewhere, it doesn’t matter. And why doesn’t it matter? It is because according to a passage written on a beam in the Guinness Storehouse in Dublin, Ireland “Everyone’s Irish on March 17th.” So, now that everyone has been inducted into the Irish culture, it is probably best that you know a bit about your new cultural identity.

Saint Patrick’s Day started out as a religious feast day celebrated on the anniversary of his death. As I am sure most will agree with, there are few kinds of days better than a feast day and by golly, we need more of them. But the grim reality is that feast days are in short supply, so we certainly must make the most of this one. One slight problem is that Saint Patrick’s Day falls within the Christian season of Lent which typically carries with it the brief prohibition of the consumption of meat and alcohol (apologies for the use of the “P” word). However, within the Catholic church, Saint Patrick was such a cool guy that they decided to waive the ban for his special day. As a result we now have the traditional Saint Patrick’s Day meal comprised of corned beef, cabbage and a Guinness. Children’s versions of the meal are virtually the same, just without the cabbage, due to fussiness.

While Saint Patrick’s Day is not a legal holiday in the United States, it sure doesn’t stop us from celebrating it. The first Saint Patrick’s Day parade took place in 1762 in New York City. Today there are over 100 parades across the country, with largest taking place in Boston and New York. A little more my style, the shortest Saint Patrick’s Day parade takes place in Dripsey, Cork, where the parade travels the 100 yards it takes to get from one to the other of the town’s two pubs. While many of you may think 100 yards is a bit far to travel to get from one beer to the next, suck it up. It’s only once a year. Geez.

One more juicy bit of info for you, there are sixteen places in the United States that share the name of Ireland’s capital, Dublin. And, coming in at number one, with 44, 541 residents, is…. Wait for it… Dublin, CA! Just had to give a shout out to our brothers and sisters in the East Bay.

Well, we hope this has been at least a tad bit interesting for you. And, we hope you have a fun and safe time eating your corned beef and enjoying either a Strike Imperial (Irish) Red or some other Strike beer that you’ve dyed green.

A piece of parting wisdom – Before you pinch somebody for not wearing green on Saint Patrick’s Day, make sure you also thoroughly inspect their underwear. You certainly don’t want five pinches coming back to you.

Slainte!

Drew O’Ehrlich

Drew IrishYes that is real Irish red hair.

 *All facts were rightfully stolen or used with implied oral consent, not express written consent, from Wikipedia and History.com.

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San Francisco Beer Week 2013 Part I

Posted on by Jenny

Beer Week has just begun, and because we expect to have so many photos by the end of it, we’re going to do this in two parts.  So far we’ve been to the Opening Gala, the San Jose BeerWalk in Japantown, and the 4th Annual Beer Week Beer Run (held for the first time in the South Bay at C.B. Hannegan’s in Los Gatos).  Here are a few photos from the fun:

The Silicon Valey Roller Girls swung (or skated) by to say hi before things got going.  Strike is now an official sponsor of SVRG and they have their first bout this Saturday!

The Strike guys (Drew, Ben, Ryan… and Wrigley the Beer Dog) before the craziness began.


Wrigley guarding the kegs.

We had the pleasure of being at San Jose Autoworks for the 2nd time.  Great spot, great band, and can’t wait to camp out here again in 2014!

And then onto Sunday’s Beer Run.  This was the 4th Annual Beer Week Beer Run, and the first time it was held in the South Bay.  We were thrilled to be the beer partner chosen by Derrick Peterman (from Ramblings of a Beer Runner), and partner with C.B. Hannegan’s in Los Gatos.  We learned a lot from helping to put on this event and can’t wait to make 2014 even better than 2013!

The taps are looking good at C.B.s…Phinny, Strike’s phoenix mascot, has finally arrived in Los Gatos!

Drew and the raffle prizes donated to benefit Autism Speaks and the 2nd Harvest Food Bank.

Derrick Peterman explaining the route before the crew heads out.  And make sure to follow his blog, Ramblings of a Beer Runner.

About 50 people crossing Santa Cruz Avenue on their way to the Los Gatos Creek Trail.  In 2014 we may need to bring in some law enforcement to keep this safe when we hope to have 200+ people!
 The trail was marked ahead of time..
 And runners were encouraged along the way…

Nearly there!

And after the 5 miles were over… everyone rewarded themselves with a Strike beer!

Drew, Ben, Jenny & Derrick helping serve beer back at C.B. Hannegans.

NEXT UP: Pint Night tonight at Buddy’s Bites & Brews in Hayward, Rootstock Beer Dinner on Wednesday night, and Meet the Brewers on Saturday.  Whew!  What a week!

Part II coming soon…

Cheers,
Jenny & Drew

 

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Looking Ahead to SF Beer Week 2013

Posted on by Jenny

Christmas is such a magical time of year. Kids are all amped up with excitement in the anticipation that Santa will bring them the one gift they have been longing for all year long (an Official Red Ryder Carbine-Action Two-Hundred-Shot Range Model Air Rifle of course!). The day finally comes and there is a flurry of activity in the living room, as if a pack of Tasmanian Devils has hit the Christmas tree and all the presents underneath, leaving only wrapping paper in their wake. Then it is all finished off with a meal to induce the mother of all food comas, second only to Thanksgiving.

Unfortunately, as time goes on, the luster and magic of that blessed holiday seems to wear off. As we get older, Christmas almost seems to become more of a chore. Dealing with the massive crowds at the mall, desperately trying to think of and purchase the perfect gifts, and heaven help you if you have in-laws visiting to which nails on a chalkboard would be a welcome substitute.

Alas, do not be disheartened by this disappointing fact of life. The wonderful brewers and sellers of bay area craft beer have come to your rescue! This, I can only assume, is the reason why we have come up with Christmas for adults, or more officially titled, SF Beer Week.

Following quickly on the heels of the holiday season, SF Beer Week seeks to recapture the magic that seemed to have been lost those many years ago. This festival of festivals outdoes even Hanukkah by giving you a week of beer that last 10 whole days. In this wonderfully long period of beer-filled excess, you’ll have the ability to enjoy opening galas, meet the brewer nights, beer pairing dinners, and single beer style festivals, all that will singlehandedly cause your mouth, stomach and liver to pat you on the back and say “well done old chum!”

If the prospect of this exciting event hasn’t caused your taste buds to tingle or your palette to palpitate, you’d better check your pulse and consult your doctor as something may be seriously be wrong. We here at Strike Brewing are very excited about SF Beer Week and the plethora of events in which we plan to participate. Here is just a smattering of where you’ll find us hanging out between Feb. 8-17th:

Friday, Feb. 8th - SF Beer Week Opening Celebration at the Concourse Exhibition Center  in San Francisco 6pm-10pm
Saturday, Feb. 9th – BeerWalk in Japantown, San Jose 2pm-6pm
Sunday, Feb. 10th – 4th Annual SF Beer Week Beer Run at CB Hannegan’s in Los Gatos
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Wednesday, Feb. 13th – Beer Pairing Event at Rootstock Wine Bar in Los Gatos
Saturday, Feb. 16th – Meet the Brewers at Hermitage Brewing in San Jose 12pm-5pm

This list is subject to change and there may be more added, so please keep up to date using our Events Page.

We hope to see a huge number of people out at these events because there will be copious amounts of beer being poured and lord knows we are too weak and frail to carry it home. But more importantly, it will be a darn good time.

Cheers!  – Drew

 

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Hello 2013!

Posted on by Jenny

Well folks, the last day of 2012 is upon us. It is a day/night for celebrating all of the great things that have happened in the past year, and to start getting excited for all of the fun things that will happen in the new year. Just in case you were living under a rock, or your tv/radio/computer/newspaper/neighborhood gossip network broke, here are a few of the notable things that happened in 2012:

Non-Strike related news:

- Barack Obama wins the election to remain President of the United States
- Channing Tatum was named People magazine’s Sexiest Man Alive (Drew was 337 millionth in the voting)
- The world did not end on Dec. 21, 2012
- Regrettably Etta James, Andy Griffith, Dick Clark, Whitney Houston and Norman Schwarzkopf passed away. More regrettably, Justin Bieber’s career did not.
- Facebook became a publicly traded company. Mark Zuckerberg becomes rich enough to buy the trademark on the word “hoodie.”
- Felix Baumgartner set the world record for skydiving at an estimated 24 miles above earth.
- The Grinch, yet again, failed to steal Christmas.

Strike related news:

- Strike celebrated its one year anniversary on Dec. 15th
- Strike participated in over 90 events
- Strike produced more than 450 barrels of beer (> 14,000 gallons)
- Strike was sold in over 80 locations in the greater bay area

2012 was a great year and 2013 is shaping up to be pretty fantastic. Strike has many exiting things in the hopper (or should we say fermentor?) that will no doubt lead to many exciting pieces of news in the new year. We can’t wait to share them all with you.

We hope you all had a wonderful year and that your 2013 will be even better.  Thank you for all the support you’ve given us over the past year.  Have a fantastic new year and we’ll see you in 2013!

Cheers,

Jenny & Drew

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OktoberFit at CrossFit Silicon Valley – 2012

Posted on by Jenny

Lederhosen.  Barbells.  Beer.  That pretty much sums up last Saturday at CrossFit Silicon Valley’s Oktoberfit.  Our friends over at CSV hosted an amazing CrossFit throwdown consisting of 60 teams and 5 workouts (or WODs for those fluent in CF speak).

Costumes abounded during the day, so the workouts were extra fun to watch.  From tutus to lederhosen to beer paraphilia, these teams knew how to have a good time while being active.  And then of course they crushed a whole lot of Strike beer when they were done (nearly 5 kegs!)


These were some of our favorite socks we saw.  Now we’ve got to find some for the Strike team to wear!  We also saw some that said “Bacon” down the sides… we might get those for Drew, which would compliment his “Sunnyside Up!” boxers and complete the breakfast ensemble.


Overhead squats, in a tutu no less. This brought some much needed “class” to the event. Swan Lake anyone?


Double-unders (jumping rope where the rope passes under your feet twice per jump) in lederhosen.  No easy task. Especially if you follow the rules of counting out loud in German.


Muscle-ups in Beer socks and suspenders. The outfit was great and the dismount was spectacular! 10’s across the board!

The entertainment for the day.  Luckily they were right across from the beer tent. So, due to the location, and the pants he was wearing, we got to see the whole show.

And the last workout of the day for the top 8 teams was our personal favorite.  It consisted of one team member holding a Strike keg overhead (with about 70 pounds of water in it… very “sloshy”!) while the others did muscle-ups.  Both of these alone would be pretty solid workouts, but put them back to back and you can’t feel your arms afterwards, let along hold a beer. We’ll bring straws to future events to help combat the arm fatigue.

More great photos from the day can be found here from Tabata Times.

2012 is turning out to be quite the year of events and 2013 is already shaping up to be pretty jam packed as well.  Keep an eye on our Facebook and Twitter for some big news coming out within the next few weeks as well…

Cheers! – Jenny

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GABF 2012

Posted on by Jenny

Last weekend, we (Ben & Jenny) attended the Great American Beer Festival.  If it were up to us, we’d probably classify it as the 8th Wonder of the World.  It is an incredible experience that we would recommend that you all check out at least once in your lifetime.  There were over 2,500 beers to try from 580 breweries across the nation.  Obvioulsy we couldn’t make it to all of them in the one night we were there, but if someone was able to and is reading this blog, send us a note and we’ll give you a free t-shirt!

But what an experience this was.  For starters, the line wrapped ALL the way around the entire Denver Convention Center.  Luckily the organizers have this down to a science and it moved very quickly.

Once inside, we were greeted by the Merchandise Wall.  Pretty cool opportunity to stock up on some t-shirts that we couldn’t normally find in California.  We waited until the end of the night to hit this up.

Once we caught our breath from the overwhelming display of breweries (580 took up a LOT of space!), Ben turned to pose in front of Leinenkugel’s end cap booth.  Who has two thumbs and likes to smile? This guy! Ever since we visited their brewery in Chippewa Falls last year, we notice when they’re around.  They like mixing their beers just like I do…

Here was just one piece of one section of breweries, organized by region.  Lucky Hand had a cool little mini tent at their spot.  Maybe Strike will have to invest in one of these when space is of the essence.

Here’s another brewpub from Austin that we’ve been to.  Good stuff!

And finally, Ben made a new friend from Yazoo Brewery in Nashville, Tennessee.  Here he is posing with one of their brewers and trying out their Fortuitous beer and their award winning Hefeweizen.

All in all it was quite the eye opening weekend and now we are better prepared to be back in 2013.

And a huge Congratulations to all of the medal winners!  We are already looking forward to next year.

Cheers!  – Jenny

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October 2012

Posted on by Jenny

Well hello again and welcome to another rousing edition of the Strike Blog.   As I’m sure you’ve noticed, it is now that time of year when the weather turns a little cooler, the leaves change color, children dress up as their favorite disgusting monster and adults come up with the most inventive excuses for why it is ok for them to eat enormous amounts of candy that were originally meant for their kids (I’d better check this one to see if it’s poisonous…ooh peanuts!).

However, October is also a magical time for brewers and beer lovers alike.  Starting off with the quintessential beer festival that actually begins in September we have Oktoberfest.  This annual event is like Disneyland turned up to 11 for every beer nut worldwide.  I don’t know about you, but I can’t think of a better way to kick off the month. Moving right along, we have a day that isn’t really beer related, but cool nonetheless.  Much like the popular 8/8/08 and 9/9/09, this year we have another mathematically whimsical day. It is reminiscent of your younger years watching Sesame Street when repeating numbers with The Count, we have Oct. 11, 2012 or ten…eleven…twelve.  Ah Ah Ah!  Also aligning itself with this magical numerical progression is the mecca of all things beer in America, the Great American Beer Festival or GABF. At this magical festival in Denver Co. an unfathomable amount of beer will be poured for hundreds of thousands of the most die-hard beer fans out there.

While those are just a brief number of specific events going on during this wonderful month, there are also a couple of other happenings that last much longer. I once read that the sure sign that fall is upon us is that the pumpkin spice lattes are back at Starbucks. While this may be how the trendy, hipster high schoolers figure it out, the rest of us crotchety old folks mark the season by the emergence of the popular pumpkin spiced ales. Love them or hate them, just as a jolly, white-bearded fat man ushers in Christmas, so do pumpkin ales introduce us to autumn.

Finally, and deserving of its own paragraph, October is breast cancer awareness month. This is the reason for all of the pink accessories you see adorning your favorite pro athletes. While, as a whole, the brewing community is very wacky and jovial, we take this cause very seriously. Far too many people, brewers included, are affected by this wicked disease either personally or through family and friends. This month gives everyone a chance to voice their support for wiping out breast cancer.

So, join Strike in saying, “Welcome October! It’s been eleven months since we’ve seen you and that has been way too long.”  We hope you have a wonderful month and feel free to leave a comment below and let us know what these wonderful 31 days have in store for you.

Prost! -Drew

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Velodrome, Beer Olympics & California Beer Festival Photo Recap

Posted on by Jenny

As predicted, Strike has been very busy this summer. We have participated in many exciting events such as bike racing at the Hellyer Park Velodrome, the California Beer Fest and the Beer Olympics. And, we are certainly not done yet. Here is a brief recap of what we’ve been up to.

This is just one of the many races we saw at the velodrome in Hellyer Park. While we didn’t know how many of the rules for the races worked, we were still in awe of just how fast these cyclists were going. While you can’t see it in the picture, Drew was just about to catch up to the pack in his pink roller skates with neon green wheels.

Here is the line for the Strike tent at the California Beer Fest in Aptos. This was by far the longest line at the festival because not only did patrons get an ice cold beer when they reached the front, they were also treated to the quick wit and operatic song stylings of our very own Jenny “The Queen of Heavy Metal“ Lewis.

The California Beer Fest in Aptos had no shortage of celebrities. As I’m sure you already guessed, this is the great great grand-nephew of Uncle Sam himself. Strike a pose! (pun intended)

Jenny and our good friend, Dave, manning the booth. This was just before they both broke into a rousing rendition of the electric slide and Thriller.

Drew and Katie hanging out at the Strike station just before the crowds descended upon the Beer Olympics at Fort Mason. Drew was able to exercise his talent for table decorating with garish, over-the-top trimmings. Stuck the landing!

Campbell Beerwalk and Santa Cruz Triathlon are up next this weekend!

Cheers! – The Strike Team

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It’s a bird, it’s a plane…. no, it’s Strike at a helicopter show!

Posted on by Jenny

Last weekend was quite packed with five events over four days.  Since we are a company of only one full time and two part time people, covering all the events was a bit of a challenge.  However, coordinating our schedules wasn’t nearly as impressive as what went on at the Hiller Aviation Museum on Friday and Saturday.  Rather than try to describe everything that went on, I just took a few photos.

Here is Otto the helicopter flying the flag during the National Anthem.

This was the view from our tent looking out over the crowd, food trucks (yum!), and runway where the airshow was being performed.  Not a bad view.

The California Highway Patrol showed how they would perform a rescue mission. 

Synchronized kite flying.  This was a first for me, and pretty cool.

Even though the weather was in the 90s, we were able to keep the beer ice cold… and we’re already looking forward to next year’s air show!

While I was hanging out with the pilots and Marines, Drew took care of things over at the Zanotto’s Anniversary event and our good friend, Chris, helped us out by pouring our first ever firkin at the Los Gatos Brewing Co. Firkin Fest.  So thank you Chris!

To wrap up the weekend, on Sunday we went and hung out with our friends at Beer Revolution.  It was the first time ever that all 6 Strike beers have been on tap at the same time.  If you haven’t been to Beer Revolution yet, you should definitely go check it out.  Word on the street is that they are opening a restaurant next door in the very near future…

We are also incredibly pleased to tell you all that the Brown was awarded 1st place in the American Brown Ale category at the California State Fair 2012!  Click here for full results and congrats to all of the breweries who won!

Cheers!  – Jenny

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Beer Festival Season is Here

Posted on by Jenny

Well folks, the summer beer festival season is upon us, and this means that Strike is making the rounds about the bay area pouring liquid love for the masses. We’ve actually been going for a couple weeks now and have many more weeks to go; but, we have a few photos from our trip to the Martinez Bay Area Craft Beer Festival.

Jenny and Drew are getting ready for the massive hoards that will be descending upon them within the hour.  They are sporting snazzy new green wristbands which made them the pretty belles at the ball.

 

Drew giving the bottle he just poured a stern talking to. He doesn’t like it when they give him lip.

Jenny and Drew’s attempt at using Strike coasters as a jigsaw puzzle. They were soooooo close.

Our next door neighbors from Shmaltz Brewing Company demonstrating the perfect pour.

Just a glimpse of the crowd that decided to stop by.

The selection of Strike beers available to the festival goers.  Also, Drew’s foray into the world of hand modeling.

Strike helpers at the ready. They are like oompa loompas only they don’t tell you how to raise your children through song.

Well, that was the Martinez Craft Bay Beer Festival folks.  We had a great time, and for those of you that made it out, we hope you did too… and if you didn’t make it – we’ll see you next year!

Coming up next we’ve got the subZERO Festival in San Jose, the Monterey Beer Festival and many, many more fun beer-filled events.  So, make sure to sign up for our newsletter  (which we plan to get out this week) and keep an eye on the Events page for more updates.

Cheers! – Drew & Jenny

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Strike’s First Distribution Agreement Signed

Posted on by Jenny

It’s been another huge week for us here at Strike.  There are lots of things happening. And one of the biggest that we want to share is that we have signed a distribution agreement with a major local distributor.  This basically means you will be able to find Strike in a lot more places in Santa Clara County very soon.

This week a Strike press release announced the agreement for the distribution of Strike’s craft beers in Santa Clara County.  The official launch date is today, Friday, April 13th, which also happens to be the day of the Giants home opener.  Our new distribution partner is DBI, Inc., and we are extremely pleased to become part of their strong craft beer portfolio.

After releasing our first three beer styles in December 2011, and adding a fourth in February, we see DBI’s sales force bringing Strike beer to many, many more locations as a very positive sign.

We are committed to continuing to add to and develop our Session Series. Yet we will also be adding some additional very drinkable styles somewhat higher in alcohol.  Both an IPA and an Imperial Red will be released in 22 ounce bottles and draught on May 23rd, 2012.

You can also check out a recent blog about this announcement from one of Strike’s favorite beer industry reviewers, Brian, at www.bayareacraftbeer.com

Cheers! – Jenny

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April 7th – A Big Day For Beer

Posted on by Jenny

Let’s recap what’s happened in the past 70 years or so that made the date of April 7th just such a great day for beer lovers…

December 18th, 1917 – the Volstead Act, also dubbed the National Prohibition Act, was passed by the Senate; this eventually led to the 18th amendment (not good for beer)

January 16th, 1919 – the 18th Amendment was ratified (really not good for beer)

October 28th, 1919 – the Volstead Act was passed by Congress and established the enforcement of prohibition (probably the worst thing to ever happen to beer)

1919 through 1932 – Bootlegging and moonshining become well-known illegal activities

December 5th, 1933 – the 21st Amendment repeals prohibition (possibly the greatest thing to ever happen for beer)

But, a lot more went into repealing prohibition before the 21st Amendment was actually signed into law…

Franklin D. Roosevelt had a lot to do with the repeal, and so he ranks pretty high in our list of cool presidents.  Early in his presidency, he asked Congress to modify the Volstead Act to legalize the making and selling of our beloved liquid.  Eventually the Cullen-Harrison Act made 4% ABV beer a-okay by federal government standards.

And, “so why is April 7th so important?” you may ask…

After FDR signed the Cullen-Harrison Act on March 23rd, 1933, it was set to take effect on April 7th, 1933.  And so, this is why April 7th is an important day in the beer loving community.

And, just coincidentally, The Session Beer Project has also noted that these 4% beers were, in essence, session beers.  Check out the Session Beer Project here and help us raise awareness that lower alcohol beer can still taste great, and be enjoyed over a longer period of time.

           

Just this week, our local San Jose Mercury writer, Jay R. Brooks, also wrote a great piece about session beer.  You can read that one here, too.

So, on April 7th, raise a glass and toast what is nationally known as Brew Year’s Eve with a session beer in hand.

You can also come out and raise a few tasting glasses with us at Zanotto’s Market (1421 Foxworthy) tomorrow from 11am to 4pm.  We’ll be out there for their Easter celebration helping raise awareness for session beers and the importance of April 7th in the brewing community.  Do some grocery shopping, paint some eggs, and drink some beer!

Cheers! – the Strike Team (Jenny, Drew, Ben and Bill)

 

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CrossFit Open at CrossFit Moxie

Posted on by Jenny

Saturday, March 24th the Strike team made its way over to CrossFit Moxie for the final event of the CrossFit Open.  The Open is the first of three stages of competition, culminating at the CrossFit Games in July.  For those who aren’t familiar with CrossFit, it is a fitness program that seeks to include many different strength and conditioning disciplines to give the athlete a complete workout. CrossFit includes exercises from Olympic lifting, plyometrics, long distance conditioning (running, rowing, bicycling etc.), and body weight exercises such as push-ups and pull-ups. After the athletes were done with their workout, they were treated to a potluck lunch and Strike beer.

As you may know, the members of the Strike team are all former athletes and are avid CrossFitters, so it was our great pleasure to be selected as the beer used to celebrate the end of the trials.  Here are some pictures from the event.

Chris (co-owner of CrossFit Moxie) and Drew having a smiling contest.

Yes, that is a tire for an all-terrain unicycle.

One of the participants gearing up for the workout. This is what sitting down looks like without a chair.

You wouldn’t guess it, but this is actually Drew from behind. Eat your heart out ladies.

Chris’ best impression of a star fish.

It was a fun morning.  We got to hang out with cool people, watch an incredibly intense 7 minute workout, and drink some beer afterwards.  Not a bad way to spend a Saturday.

Congratulations to everyone who completed the CrossFit Open workouts.  And good luck to those moving onto Regionals.

Cheers! – The Strike Team (Jenny, Drew, Ben & Bill)

 

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